To connect and celebrate the brand and rich history of Hard Rock, we decided to center around a extensive photographic catalog of rock and roll memorabilia that showcased historical events as well as artifacts that were on display at their various properties. 

The generative system was built to reveal the image slowly to create a sense of intrigue around the image.

Starting out tightly cropped and panning the image with large ribbon segments of color was a conscience decision to grab your attention and peek your curiosity. As we slowly zoomed out from the tighter crop and increased the frequency of detail the viewer would engage their trivia mindset as they would try to decode what was being revealed. 

The full reveal with supporting description would rest for a few seconds before degrading back out and then on to the next image.