Early Portfolio

2000

Going the extra mile has always been a driving force. Even though I was proud of the work, I recognized both a need and opportunity as I prepared it to be presented. The need was to unify the work and the opportunity to do a better job presenting the physical nature of the work through ‘modeling’ it in 3D software. The fact that I was also not familiar with 3D software was also an added benefit (since I love the opportunity to learn something new).

Objectives

What emerged was a system of presentation that could be added on to that would continue to unify the work and maintain an unwritten brand through that style of presentation. Being careful to not add anything that wasn’t part of the work, just using lights on a black background, put focus on the work and kept it timeless.

Results

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HP+ Campaign