Creative Cloud Print

In 2011 Adobe wanted to celebrate the introduction of the Creative Cloud initiative. Support a diverse set of applications into a unified delivery and application support system. An effort, as it was describe to me, required extensive collaboration between teams that hadn’t often worked together.

Adobe reached out to create a unique print in a closed edition that could then be presented to the core team.

Wanting the piece to be both a symbol as well as reflection, I learned what I could about the project and looked for ways to artfully weave a bit of the project narrative into the work.

With a fondness for typography, I looked at ways to overlay type faces. Blending forms that made the variety evident while still communicating the same message and ultimately creating an entirely new form.